Facial treatment lines

Ezarel is a natural cosmetics brand whose identity combines the organic character of its products with a clean aesthetic linked to the world of cosmetics and the lab. The project involved developing packaging for the facial treatment lines, translating the visual identity across different formats and product types, including facial cream, toner and eye contour. The design builds a recognizable, coherent product family, maintaining a clear information hierarchy and a minimalist aesthetic that reinforces the brand's natural positioning. The combination of typography, color and composition makes it possible to tell each treatment apart without losing the visual unity of the set. Adapting the design to containers and boxes of different proportions was a key part of the project, establishing a flexible graphic system able to keep the same brand presence across every line. ©Báltico estudio