UX/UI - Graphic designer
Hi!
My name is Mª Carmen Torres.
I'm a designer specializing in visual communication and digital experiences.
My career has taken me across different formats and disciplines, from building a brand identity or a publication to designing a website or an app.
This combination helps me understand each project as a whole, not just as a visual piece, but as a system where strategy, content, functionality and experience all have to work together.
How I work
From idea to finished project
A quick look at how I work, the tools I use and some real projects.
Areas of work
UX/UI & Web Design
I design digital experiences, from research and content organization to defining flows, wireframes, prototypes and interfaces. I also build and adapt websites using no-code tools and CMS platforms, keeping the original design consistent all the way through to the final build.
Services & skills
- Research & analysis
- Information architecture
- User flows
- Wireframes
- Prototyping
- Interface design
- Responsive design
- Component systems
- WordPress & Webflow
- CSS & basic HTML
Graphic design
I develop visual systems that translate consistently across digital and print media. I work on branding, identity, publications, packaging, campaigns, information design, promotional materials and animated content, paying close attention to both the concept and how it's applied in practice.
Services & skills
- Visual identity
- Editorial design
- Packaging
- Graphic campaigns
- Information design
- Promotional materials
- Digital assets
- Motion graphics
- Multi-format adaptations
- Final artwork preparation
- Creative generative AI
Explora the projects
A selection between digital and graphic work
Each project poses a different problem and calls for its own way of approaching it. This selection brings together work in UX/UI, web design, branding, editorial, packaging and visual communication.
Professional journey
Graphic & UX/UI Designer
Freelance
2018 - Present
Remote development and collaboration on digital design and visual communication projects, working on websites, interfaces, identity, publications, graphic pieces and applications across different formats.
Graphic & UX/UI Designer
Báltico Estudio
2020 - 2025
Involvement in graphic design, visual identity, visual communication, web design and UX/UI projects, collaborating across different stages of the creative and production process.
Graphic Designer & Digital Printing
Copistería Campus
2019 - 2020
Designing, adapting and preparing graphic materials for digital printing, taking into account the technical and production requirements of each piece.
Previous experience
Graphic design for Urbia Voley Palma, Identidad Visual and Báltico Estudio, in roles related to graphic communication, production and digital printing.
Education
Master's Degree in Interaction Design and User Experience
Universitat Oberta de Catalunya (UOC)
2024 - 2026
Higher Vocational Training Diploma in Print Graphics
Escuela de Artes de Albacete
2016 - 2018
Degree in Fine Arts - Special Mention in Image Technology Projects
Universidad de Castilla- La Mancha (UCLM)
2011 - 2015
Tools
UX/UI
- Figma
- Adobe XD
- Optimal Workshop
- Miro
- Google Analytics
- Google forms
Web
- WordPress
- Webflow
- Elementor
- Divi
- CSS
- Basic HTML
Graphic & Audiovisual Design
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere
3D
- Adobe Dimension
- Blender
- SketchUp
- V-Ray
Generative AI
- Claude
- Midjourney
- ChatGPT
- Adobe Firefly