Digital applications of the Castilla-La Mancha Protected Areas Network brand with the JCCM logo

Natural Parks of the Castilla-La Mancha Protected Areas Network

Icon set restyling

The new brand proposals focus on a schematic representation of each area's landscape. The icons use simple, recognizable, scalable shapes built on the brand's modular grid, with soft, friendly edges. The colors reference the characteristic landscape and vegetation of each park. Their square format with rounded corners gives each variant more strength when shown on its own, extending its versatility for different applications such as signage. ©Báltico estudio

Branding

Client

Regional Government of Castilla-La Mancha

Year

2023

Role

Graphic designer
Next project

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