From scratch

Development of the brand and corporate identity for Toñi Simarro, a salon specializing in hair treatments and makeup. The project covers the creation of a new visual identity, including the logo, graphic language and brand applications, aimed at strengthening its presence and setting it apart within the beauty sector. The concept starts from the business's own name, using its initials as the basis for the design. Inspired by the curves and movement of hair, the logo builds an elegant, recognizable image that adapts to different communication formats, both digital and printed.